Sales Kickoff 2020
CEO and Executive Messaging
CEO and Executive Messaging
Overview
Sales Kickoff is a key alignment moment for ServiceNow’s sales leadership and field teams. The challenge was to bring the presentation system in-house, unify executive keynotes under a single visual language, and support the CEO’s first mainstage narrative—prioritizing message over decoration.
Design principle: Message before decoration
Executive Storytelling
Designed the CEO keynote to deliver clear, memorable moments aligned with ServiceNow's goals for the year.
Motion
I partnered with the motion graphics team to tell product stories that built interest and kept the audience engaged during the executive keynote.
I partnered with the motion graphics team to tell product stories that built interest and kept the audience engaged during the executive keynote.
Dream big
A unified visual system and the CEO’s keynote created momentum and determination, setting direction for the year ahead. Internalizing the process enabled teams to scale and evolve the work over time.
A unified visual system and the CEO’s keynote created momentum and determination, setting direction for the year ahead. Internalizing the process enabled teams to scale and evolve the work over time.
