FireEye
Brand Evolution
Brand Evolution
Overview
The challenge was to evolve FireEye’s visual identity into a bold, distinctive system that stood apart within the cybersecurity industry. The work focused on defining and scaling a visual language across executive communications, supported by a 110-page brand book developed in close partnership with leadership.
Design principle: Confidence through intent
M-Trends
A leading cybersecurity report, designed in partnership with Mandiant to bring research and insights to life.
A leading cybersecurity report, designed in partnership with Mandiant to bring research and insights to life.
Contrast
A dark-mode system designed for large-format keynotes, combining geometric textures with bold colors.
A dark-mode system designed for large-format keynotes, combining geometric textures with bold colors.
Presence
Large-scale murals designed for the RSA Conference to establish a branded FireEye environment for client engagement and product releases.
Large-scale murals designed for the RSA Conference to establish a branded FireEye environment for client engagement and product releases.
EBC
A refined Executive Briefing Center that balances privacy and brand presence, reinforcing FireEye’s leadership in cybersecurity prior to its acquisition.
A refined Executive Briefing Center that balances privacy and brand presence, reinforcing FireEye’s leadership in cybersecurity prior to its acquisition.
