Knowledge 2024
Global Stage Experience
Global Stage Experience
Overview
For ServiceNow’s flagship Knowledge event (25K+ attendees), the primary challenge was scale—delivering a unified mainstage narrative across dozens of executive moments, screens, and formats while maintaining focus and clarity.
Design principle: Clarity at scale
Stakeholder Collaboration
With multiple teams owning individual keynote content, close partnership with stakeholders and brand leadership ensured messaging stayed aligned and the end-to-end narrative remained cohesive for executive and enterprise audiences.
With multiple teams owning individual keynote content, close partnership with stakeholders and brand leadership ensured messaging stayed aligned and the end-to-end narrative remained cohesive for executive and enterprise audiences.
Impact
The cohesive keynote system reinforced brand expression on the mainstage, maintained energy throughout the hall, and kept audiences aligned to the broader event narrative—contributing to strong customer engagement beyond the conference.
The cohesive keynote system reinforced brand expression on the mainstage, maintained energy throughout the hall, and kept audiences aligned to the broader event narrative—contributing to strong customer engagement beyond the conference.
