ServiceNow
Enterprise Presentation Framework
Enterprise Presentation Framework
Overview
As ServiceNow teams created presentations independently, maintaining brand consistency at scale became increasingly difficult. The goal was to enable employees to communicate complex ideas with clarity while staying aligned to a unified visual language.
A 220+ slide presentation system was developed, bringing together templates, visual assets, and training resources to support a cohesive, executive-ready narrative across teams.
Design principle: Designed for use, not oversight
Tools and Design Systems
An expanded palette and modular graphics library gave teams greater flexibility to build complex diagrams.
An expanded palette and modular graphics library gave teams greater flexibility to build complex diagrams.
Animation
Subtle animation enhanced engagement and supported reuse across presentations.
Subtle animation enhanced engagement and supported reuse across presentations.
Guidelines
Engaging guidelines strengthened adoption and increased demand for the presentation toolkit.
Engaging guidelines strengthened adoption and increased demand for the presentation toolkit.
